Overview
No other brand has been so closely associated with so many athletes in so many sports over so many years as Adidas. During the 2004 Olympic Games in Athens, Bibliothèque produced spatial designs and print items for the launch of two new Adidas stores in London: a gallery/concept store on Newburgh Street and the Originals store on Earlham Street. Read more
The content was curated from the Adidas archive of original sport shoes, including those worn by sporting legends such as Jesse Owens, Dick Fosbury and Muhammad Ali.
The brief stipulated the display of shoes worn by a selection of medal winning athletes. The solution was a 'forest' of suspended transparent Perspex tubes. Each encapsulated a shoe and caption, allowing visitors a 360º view of the object. The athletic theme was reinforced by track and field graphics applied to the store interior.
For promotional posters and brochures, the shoes were photographed in a variety of gravity-defying positions with 3D typography expressing the concept’s dynamism. The launch party invitation provided an opportunity to encapsulate the brand’s signature 3 stripes into the object’s core. By alternately bonding layers of white and blue board we created a 6mm capacity invite with striped edging and screenprinted text. A simple wallet was produced for mailing purposes.
This project was a collaboration with JJMarshall Associates
Photography by Dan Tobin Smith
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