To celebrate the 20th anniversary of the Adidas Adicolor range, Bibliothèque produced a series of spatial and marketing solutions that were used in several high-profile retail locations around London. Read more
Originally launched in 1986, the Adicolor concept involves a pair of pure white sneakers, sold with a set of quick drying, weatherproof pens. This allowed consumers to interact with the brand and produce their very own pair of sneakers. For this anniversary Adidas reissued these supplemented by a range of pre-designed shoes customised by forty-two artists and designers. Contributors included Peter Saville, Henson Associates, Jim Lambie and Claude Closky.
Adidas supplied one pair of each of the trainers for display across two installations at two locations – Commes des Garçons, Dover Street Market and Footpatrol, the cult sneaker store. A shelving system with mirrors was designed to create the illusion of a pair of trainers when, in reality, only one shoe was on display. Integrated captions provided a profile of each designer, with a series of light boxes and colouring pads further enhancing the experience.
For the marketing, a limited edition 344-page book was given away with each Adicolor purchase. Comprising seven 40-page sections, with each section utilising a coloured paper stock to match the Adicolor palette. Each coloured section features six of the forty-two contributor biographies and unique artworks alongside their final Adicolor designs.
This project was a collaboration with JJMarshall Associates