A robust and flexible identity for Moving Brands, an independent branding company with studios in London, Zurich, Tokyo and San Francisco.
The logo solution is a black and white geometric abstraction of the company initials, M and B. The flexible application of the marque alongside a palette of greys and an accent green provided a sophisticated visual language.
As a large organisation there is a huge amount of administration, particularly with the high turnover of moving image recording media. To solve this problem the onbody format stickers and slipcase inserts were bound into a series of 'cheque-books'. This reduced the potential for management chaos.
For the guidelines, the solution was to provide the end-user with a clear overview of the identity components. Identity manuals usually contain artwork examples at reduced size. They are often a minefield of grids, measurements and specifications. To avoid these issues we produced a 60"x40" format poster allowing us to reproduce specimens at actual size. Due to a lack of wall space (it's a precious commodity in design studios) we suspended the poster, rather than surface-mounting it. This allowed the utilization of both sides of the poster, giving maximum clarity and visual impact.