Poster to help promote the launch of a new font by renowned type design studio Fontsmith. The brief dictated that we had to work with the Thin cut of the font. Read more

Creating graphic impact with this weight was difficult. Our solution came from looking at the idiosyncracies of the font. Highlighting these through tight crops made for a bolder and more pictorial poster. Using the character T, H, I and N made sense as it referenced both the weight of the font and the details we were focusing on. Close