Overview
The Summer 2007 show at Tate Modern focused on the crossover between the films and paintings of Salvador Dalì. Read more
The brief stipulated strict criteria concerning the placement of partner and sponsor logos. The challenge was to develop a campaign that reflected the exhibition content without resorting to pastiche.
Our solution integrated the Dalì title with the image placeholder creating a typo-image lock-up. This provided a flexible device for positioning images and text whilst allowing stakeholder logos to be placed in their specified positions. This system was applied to an array of formats and media, from A6 gallery guides to large format posters on the London Underground.
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