Bibliothèque were commissioned by curator Daniel Charny to produce the exhibition graphics and marketing concepts for Super Contemporary, a Design Museum exhibition celebrating the creative spirit of London and exploring its enduring reputation as a beacon of design. Read more

At Super Contemporary’s heart were fifteen new commissions from some of the city’s most acclaimed creatives, including designers Paul Smith, Thomas Heatherwick and BarberOsgerby. Their brief was to give something back to the metropolis where they made their name; their designs reflect acute and varied observations on London life.

A media-rich timeline, beginning in the 1960s and charting defining moments in architecture, fashion, product design and communication, tells of pivotal events and key figures. The Lloyds of London building by Richard Rogers, the first ZX80 Sinclair personal computer, and Katherine Hamnett’s ‘58% Don’t Want Pershing!’ t-shirt featured alongside the schools, exhibitions and cultural events that have shaped London’s creative reputation.

The design of the timeline had to be flexible, allowing for new content right up to the point of installation. The method of display is a system of wooden ‘tracks’ that ran the perimeter of the main gallery. Each track has three parallel grooves allowing facts and figures, caption artwork and objects to be slotted in according to discipline and chronology. The display system was also used as the basis for all related print material.

Archictectural concept Martino Gamper
Exhibition photography Luke Hayes and Thomas Brown

Design Museum

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