Overview
Motorola required a range of pop-up installations to simultaneously launch its new range of coloured handsets around the globe. Read more
The solution was a mass-produced, screenprinted, flat-pack installation. Each pack is light enough to be shipped globally, easy to assemble and flexible to work effectively in any space. After the event, the installation could be easily recycled.
A press pack consisting of a brochure and digital assets was also designed to support the installation. This featured information on Motorola's colour, materials and finishing, with detailed product photography and an integrated CD Rom.
This project was a collaboration with JJMarshall Associates
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