Exhibition and marketing for the first major survey of Le Corbusier’s work in London for more than 20 years. Widely acclaimed as the most influential architect of the 20th century, Le Corbusier (1887-1965) was also a celebrated thinker, writer and artist. Read more
The brief called for a graphic sub-brand to dovetail with the Barbican's identity. The solution was a redrawn version of the Barbican's house typeface, Futura, using elements of Le Corbusier's stencil typeface, Charette. The typography was cast in concrete, recalling his pioneering use of the material as well as the venue’s architecture.
To further instill the concept of Le Corbusier the polymath, various works were superimposed onto the concrete background for use across various areas of marketing.
The exhibition graphics followed the visual language of the marketing. The intro wall featured stencil typography laser-cut into an electric blue substrate alongside a portrait and introductory text. Each of the three sections echoed this theme, with bold colours identifying each zone. Large-scale imagery was used throughout to dramatic effect.
The exhibition was the Barbican's most successful show of the last 10 years, breaking all attendance records and receiving critical acclaim.