Overview
D&AD are a UK charity that promotes excellence in advertising and design. Bibliothèque were commissioned to develop a new visual language and structure for their professional development programme.
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Our approach was to interrogate and rationalise the content, clarifying what the offer was and who it was relevant to. A legacy of previous name changes had produced confusing results, so a strategic recommendation was made to rename the programme "Workout". The off-the-shelf and tailor-made sessions then became "Workout Programme" and "Bespoke Workout". Each session was clearly edited to a single page with a consistent information hierarchy.
The visual concept is that "Workout" is a toolkit for creative improvement. We expressed this using tools and objects relevant to the content of the sessions. These were used to build the hexagonal D&AD logo establishing the metaphor that "Workout" gives you the tools for the trade.
'Bibliotheque grasped what was needed on this project quickly. They worked with us to rationalise the programme, presenting D&AD Workout in a clearer, more digestible form. I'm confident we'll see bookings increase off the back of the work done.'
– Rob Eves, Marketing Director, D&AD
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