Overview
A complete overhaul of the airline's economy meal service working alongside the Virgin Atlantic in-house team and product design consultancy MAP. The friendly and inclusive design solution uses emotive, food-centric typographic textures and patterns in multiple languages, reflecting the airline's global customer base. Read more
Environmental sustainability is at the forefront of the airline’s initiatives and the new product and packaging concepts support this policy. Carefully sourced materials were selected for their eco credentials and to minimise weight, saving 132 kg per aircraft. Compared with the fuel-burn from the weight of the previous dining service, the new service will deliver a 4 per cent reduction in CO2 emissions. Close
