The Design Council is the UK’s national strategic body for design. Their brief for their 07/08 Annual Review, ‘Design Returns’, stipulated the need to present key figures in an engaging, expressive way. Read more

The review presents three areas of policy: Competitiveness, Sustainability and Innovation. Growth across these areas is expressed photographically as opposed to the more conventional diagrammatic approach. The graphs and charts float in a red environment (the Design Council corporate colour) creating an emotive and pictorial element that is usually missing in statistical information.

The models in the imagery were further utilised in an installation and a series of posters at the entrance and reception areas of the Design Council headquarters in London.


Design Council

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