Overview
The MFI Padua project was launched in a selection of stores as a change to MFI’s strategic direction, retail proposition and customer experience. Bibliothèque were commissioned to produce a Brand Book to articulate the new positioning initiative and outline MFI’s brand portfolio. Read more
Developed by Circus, the business strategy included the re-launch of existing brands, Hygena and Schreiber, and the creation of two new brands, SpaceGenie and Blue Cube. Bibliothèque developed the identities for both Hygena and SpaceGenie.
Close
