Overview
A promotional campaign and lookbook designed to promote the 2007 launch of Adilibra, a new range of women's sportswear from Adidas. Read more
Bibliothèque co art-directed location photography with JJMarshall Associates throughout the UK using members of the British and Dutch Athletics teams to model the apparel. The imagery was used for a lookbook, promotional diary and in-store display.
The lookbook featured sticker sheets of key products, enabling collections to be arranged and modified easily by hand. The fluorescent tape used on the cover recalls the technical materials used on the shoes and garments.
This project was a collaboration with JJMarshall Associates
Photography Tim Gutt
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