Brand creation including strategy, naming and visual identity for a new telecoms brand providing high-speed internet access to emerging markets. The Ollo concept is simple – one line of communication connecting communities where online demand sits alongside limited infrastructure. Read more
Our brief was to develop a brand experience that would differentiate the new product within the saturated telecoms market. Following thorough research and analysis of the competitive landscape, we formulated the strategic position of 'new possibilities for a new audience'. This informed the brand name, tone of voice, logotype and subsequent visual language.
The logo is the first to exploit the new multi-touch hardware of smart phones and tablets. Custom software allows for interactive manipulation of the logo to become a creative tool in building the visual language. Playing with the interactive logo allows the designer to create an infinite number of brand-orientated digital assets that can be integrated into the brand.
The Ollo brand is currently being soft-launched into the first of its markets and it will be rolled out over a further 15 countries in the near future.
Interactive Development in conjunction with Field and The Workers.