Overview
Bibliothèque worked with Gill Hicks MBE, a survivor of the 7th July London Bombings, to create an identity and visual language for her organisation, M.A.D. (Making A Difference) for Peace. Read more
M.A.D. exists to communicate the importance of individual responsibility in creating a world in which extreme conflict is ended. The MAD logotype expresses the urgency of the message alongside a playful and illustrative typographic language that reflects Gill's creative and passionate approach to building peace.
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