Named after its location below the old Covent Garden flower market in London, The Flower Cellar is an events space occupying 2,700 square metres over two floors. As part of the ongoing regeneration of Covent Garden, Bibliothèque were commissioned to create an identity and marketing literature to promote this unique venue. Read more
The visual direction is informed by the building’s heritage, with a range of kaleidoscopic, tessellating floral motifs forming an elegant and flexible palette. The logo execution is a pared down graphic representation of the building’s impressive Victorian facade.