An identity for Engage, a BAFTA award winning digital design company with clients as diverse as Sony, H&M Group, Nokia and Adjaye Associates.
The solution is a typographic expression of the word ‘engage’, using positive and negative space to create the letter 'E'. The stem and crossbars of the letterform are deconstructed into a series of horizontal panels that allow for varying levels of abstraction. To keep the identity fresh and dynamic, each item features a unique colour palette. A poster and a series of animations were also commissioned to launch the new identity.