Overview
Identity and positioning for Dott – or ‘Designs of the times’ – an initiative aimed at engaging designers and businesses with the public, focusing attention on the role design plays in improving every aspect of our lives. Read more
The logotype, an expression of the word ‘Dott’, was brought to life as a site-specific sculpture and adopted in myriad environments and contexts to promote awareness of the Dott programme of events. A magazine accompanied the launch, demystifying the Dott initiative using working examples and introducing contributing designers such as Karim Rashid and Tom Dixon. The launch invitation employed a miniature version of the logotype for a playful and memorable keepsake.
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