A sub brand for D&AD (the charity promoting excellence in advertising and design) to unify the education strands of the organisation.
The identity links the well-established D&AD logo with the D&AD Student Awards, New blood, Connect and Graduate Academy programmes. The solution remixes the hexagonal shape of the D&AD iconic yellow pencil – it is multiplied and extruded to reflecting the sub-brand's status as a multifaceted network with diverse converging disciplines.
Using the network as our starting point, we also created a bespoke typeface that encapsulates the D&AD visual language.
The flexibility of the branding solution is demonstrated by the way it works with separate campaigns for each strand. Currently, this is most notable with our D&AD 2012 student awards campaign, based on the statistics from the award scheme's past achievements. These are used as an abstract pictorial concept throughout the website and across a set of print deliverables.