Overview

Bibliotheque were responsible for producing the identity and brand positioning for Catriona Mackechnie, a luxury boutique in downtown Manhattan. Her brand represents the pinnacle of designer lingerie and high end swimwear from some of the world’s most desirable labels. Read more


For the logotype a redrawn version of the Bodoni typeface was combined with a custom-made ligature between the c and k of MacKechnie creating an elegant, feminine marque. A floral visual language was used to express the delicate, translucent products across all printed items and throughout the store interior. This was further implemented and launched as part of a citywide campaign by a leading New York PR agency. The website has been developed to provide on line purchasing and additional garment details.

Architectural concept by UniversalDesignStudio
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Catriona Mackechnie Inc