Bibliotheque were responsible for producing the identity and brand positioning for Catriona Mackechnie, a luxury boutique in downtown Manhattan. Her brand represents the pinnacle of designer lingerie and high end swimwear from some of the world’s most desirable labels. Read more
For the logotype a redrawn version of the Bodoni typeface was combined with a custom-made ligature between the c and k of MacKechnie creating an elegant, feminine marque. A floral visual language was used to express the delicate, translucent products across all printed items and throughout the store interior. This was further implemented and launched as part of a citywide campaign by a leading New York PR agency. The website has been developed to provide on line purchasing and additional garment details.
Architectural concept by UniversalDesignStudio