Overview
Aspire is a high-end travel company specialising in sophisticated locations, bespoke travel, personal service and expert advice. Bibliothèque were commissioned to create an identity and brand positioning appropriate to this premium service. Read more
A ligature made from the a and s of aspire created a symbol which could
be used as a stand-alone stamp of quality. The addition of a plus sign reinforces the notion of the premium travel experience. The identity was applied across a range of manifestations including a brochure, stationery and a set of accompanying travel items such as luggage tags and travel document wallets. Guidelines were also created and distributed to all third party suppliers, ensuring the consistent application of the new identity.
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