September 2012

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Covent Garden – A destination becomes a CoolBrand®

24 September 2012 – Bibliothèque

 

Covent Garden – A destination becomes a CoolBrand®

Bibliothèque are delighted to announce that our client Covent Garden has been selected to appear in the 2012 CoolBrands list.

Following a multi-million-pound upgrade by property company Capco, Covent Garden has been transformed into a world-class shopping and eating destination.

In 2007 Bibliotheque were appointed to create the identity and brand language for Covent Garden. Over the past five years we have been involved in all aspects of the brand delivery, including marketing, signage, web, b2b and b2c communications and special events. We are very proud to have played a part in making Covent Garden the landmark destination it is today.

Covent Garden's historic Market Building and iconic, cobbled Piazza are now home to quirky cultural events and cutting-edge brands including Apple, Chanel and Opening Ceremony. Cult eateries, Canteen, Polpol and MeatMarket have helped establish WC2 as London's new gastro hotspot, a position that will be cemented with the opening of New York's finest brasserie, Balthazar, this winter.

More Coolbrands® here and here